JOKR 12-Month Marketing Plan · Aug 2026 – Jul 2027

Establish the Chromatic Republic as a fictional universe with legal spine · build a 5,000-strong pre-TGE list without ever mentioning the token by ticker.

• X (founder POV)
• YouTube Shorts
• TikTok
• Email (Substack pre-list)

• Founding lore drop: 3 shorts introducing the Chromatic Republic, the Purple Court, and Statute §JOKR-2027-01 as world-building
• Character bible teaser reel: 6 cosmetic + 6 behavioral distinctions revealed as an 'official filing' (watermark stack live from post 1)
• Weekly bureaucratic-satire micro-post series 'Filed Under §' on X (~9 posts, no ticker mentions)
• Substack launch: 'Bureau of Chromatic Affairs · Field Notes' pre-list page with parody disclaimer above the fold
• Editor hire announcement Week 3 framed as 'Ministry of Motion Pictures · First Deputy Appointed'

Total $3,200 · Editor $1,500 (partial Wk3-4) · Paid discovery boosts on 3 best shorts $600 · Substack + domain + basic tooling $200 · Reserve for reactive slot $400 · Founder time (unpaid) 60-70 hrs · Legal review of every published creative $500 (rolled into $50k Y1 legal budget)

['Solana ecosystem chatter pre-Breakpoint', "Back-to-school (Bureau of Chromatic Affairs 'first day of term' angle)", 'US late-summer political cycle noise (parody, never partisan)']

Convert lore curiosity into an engaged waitlist. Publish the full Chromatic Republic constitution as a series and lock in visual identity across all surfaces.

• X
• YouTube Shorts
• TikTok
• Substack
• Farcaster (seed presence)

• Weekly 'Statute of the Week' longform post (§JOKR-2027-01 through -04) on Substack, sliced into 4 shorts each
• Character card artwork drops (2/week) using the founder's 82-image library · captions frame them as 'Bureau evidence exhibits'
• Chapter 1 teaser trailer end of month (30 sec, watermark stack visible entire duration)
• Reactive slot: satirize any real crypto-industry moment through the Purple Court frame (never a real person by name)
• Farcaster identity claimed + 4 seeded posts to test community fit for post-TGE

Total $3,600 · Editor $1,500 · Trailer paid seeding $1,000 · Art tooling / stock audio $200 · Reactive slot buffer $400 · Legal creative review $500

['Solana Breakpoint 2026 (adjacent commentary, never presence)', "September equinox (Purple Court 'balance of chromatic power' post)", "Fall TV premiere week (Bureau 'programming schedule' parody)"]

Ship Chapter 1 into Halloween. Establish JokerTrump the character in the public feed. Launch the Bureau of Chromatic Affairs daily bulletin as a Vol II Path-to-$1B pillar.

• YouTube (chapter home)
• X
• TikTok
• Substack (daily bulletin lives here)

• Chapter 1 release Week 2 with staggered 12-piece cutdown across shorts feeds over 10 days
• Bureau of Chromatic Affairs DAILY BULLETIN launch Oct 15 (~200 words + one image, published 08:00 UTC · daily cadence sustainable with template + edit
• Halloween week 'Trickster-Sovereign' costume/AR filter drop with community UGC prompt (#PurpleCourt organic-only)
• Behind-the-scenes short on the character bible's 12 distinctions · makes the parody defense visible
• Weekly reactive slot; anchor short of the week is always the bulletin's most-shared entry

Total $4,800 · Editor $1,500 · Chapter 1 paid distribution $2,000 · Halloween filter production $400 · Bulletin templating + scheduler $200 · Legal review $700

['Halloween (Trickster archetype · highest natural fit of the year)', 'US election-cycle news noise (satirize via Purple Court elections, never real ones)', 'Devcon / EthCC adjacent commentary through Bureau lens']

Ship Chapter 2. Open the accredited-only KOL round (Alpha Vault) via a formal 'Court of Ambassadors' framing. Grow bulletin from foothold to habit.

• YouTube
• X
• Substack (bulletin)
• Private Telegram (accredited-only KOL room)
• TikTok

• Chapter 2 release Week 2 + 12-piece cutdown campaign
• 'Court of Ambassadors' announcement Week 1: outreach deck sent to 40 pre-qualified accredited KOLs; 6-mo cliff + 12-mo linear + 40% deliverable-contin
• Founder-POV explainer thread on the KOL round STRUCTURE (accreditation, cliff, deliverables) · no forward-looking token statements
• Bulletin cadence held daily; introduce weekly 'Ledger of Judgments' recurring segment
• Thanksgiving week: 'Statute of Gratitude' · community lore contribution contest (no prize touching the token)

Total $5,400 · Editor $1,500 · Chapter 2 paid distribution $2,200 · KOL outreach ops + accreditation intake tooling $800 · Legal review of KOL comms $700 · Reactive buffer $200

["US Thanksgiving (Bureau 'Chromatic Harvest Filing')", 'Black Friday (satirize consumerism via Purple Court decree, no CTA to any product)', "Q4 crypto-market seasonal chatter (bulletin covers via 'Ledger of Judgments')"]

Ship Chapter 3. Launch Chromatic Citizens $9/mo USDC subscription (Wk10 milestone) · survival-floor product independent of token. Cross the 1,127-sub floor within 12 months.

• Substack (paid tier launch)
• YouTube
• X
• TikTok
• Discord (soft-open community server)

• Chapter 3 release Week 2 + 12-piece cutdown
• Chromatic Citizens subscription launch Dec 8: benefits are content-only (bonus bulletins, cinematic BTS, quarterly live table-read) · zero token-linke
• Founder letter 'Why Citizens' explaining the survival-floor logic in plain language (transparency as a marketing surface)
• Discord soft-open for Citizens (moderated, roles by lore not by holdings)
• Year-end retrospective: 'The Purple Court's First Session' recap film (3 min)

Total $5,200 · Editor $1,500 · Chapter 3 + retro paid $2,000 · Subscription infra (Stripe/USDC rails, member-gate) $600 · Discord setup + moderation tooling $400 · Legal review $700

["Year-end retrospectives (natural moment for a 'first session' recap)", 'Holiday content lull (bulletin becomes signal in noise)', "Davos preview week (Bureau parodies the 'Global Chromatic Forum')"]

Pre-TGE ramp. Convert the bulletin audience into a genesis-day-ready community. Ship Chapter 4 pre-production BTS as the on-ramp.

• Substack
• X
• YouTube
• Discord
• Farcaster

• 'Ledger of Intentions' · 31-day founder-POV serial on Substack, one entry per day, laying out the Chromatic Republic's Year One roadmap in-character (
• Chapter 4 production BTS shorts (2/week) · the audience watches the cinematic ramp visibly
• Squads multisig public reveal Week 3: names, roles, and 72hr timelock explained in a plain-language explainer post
• Audit engagement announcement (OtterSec/Zellic) framed through Bureau bureaucratic voice
• Weekly reactive slot; expand Farcaster presence to 3 posts/week

Total $5,600 · Editor $1,500 · Ledger of Intentions art + distribution $1,800 · Multisig / audit comms design $600 · Discord growth ops $500 · Legal review $700 · Reactive buffer $500

['New Year resolutions (Ledger of Intentions is the frame)', "Davos week (satirize via 'Global Chromatic Forum' bulletin week)", 'MLK weekend (parody-safe historical Bureau silence)']

TGE. Ship Chapter 4. Launch Chromatic Ledger 3x/day news feed. Bring Chromatic Vault online. Survive Day 1 with hardened anti-sniper working as designed and no compliance surface breaking.

• X (real-time)
• Discord (war-room)
• YouTube
• Substack (bulletin + Ledger)
• TikTok

• TGE Day: Meteora DBC + Alpha Vault + Jito bundle live. Founder-POV live-thread on X reporting the anti-sniper decay curve hourly for 24 hrs
• Chapter 4 release Week 3 (post-TGE dust settle) + 12-piece cutdown
• Chromatic Ledger news feed launch: 3x/day (08:00 / 14:00 / 20:00 UTC) short-form snapshots on X + Substack Notes
• Vault-live explainer film (2 min) · cosmetic staking mechanics only, Howey-severance language in the video description
• Public post-mortem Week 4: TGE launch data, anti-sniper efficacy, next 90 days

Total $9,500 · Editor $1,500 · Launch-week paid distribution + reactive $4,500 · Ledger news-feed tooling + scheduling $500 · Live-thread production support $800 · Vault video $600 · Audit final legal review + comms $900 · Contingency $700

["Super Bowl weekend (Bureau parodies half-time via Purple Court 'Half-Session Interlude')", "Valentine's (satire only, no CTA)", 'Lunar New Year (Chromatic Zodiac Filing)', "Presidents' Day (Purple Court judicial-recess parody, no real leaders named)"]

Ship Chapter 5. Drop 5,555 Character Card NFTs at 0.35 SOL (M+3 milestone). Convert the post-TGE audience into a holder base without any promised revenue language.

• X
• Discord
• Tensor/Magic Eden (secondary)
• YouTube
• Substack

• Character Card NFT drop Week 2: 5,555 supply, 0.35 SOL, explicit 'zero promised revenue' disclosure on mint page and in every promotional asset
• Chapter 5 release Week 3 + 12-piece cutdown; feature Character Card holders as extras in-scene (utility as identity, not yield)
• 'Meet the 5,555' · daily bulletin sub-series introducing 30 selected characters with holder credits
• Chromatic Ledger continues 3x/day; add a 'Court Docket' segment covering secondary-market activity as news (no market-making language)
• Reactive slot targets SXSW week creator-economy discourse

Total $7,200 · Editor $1,500 · NFT drop mint infra + launch page $1,800 · Chapter 5 + drop paid distribution $2,500 · Secondary-market monitoring tooling $400 · Legal review of mint page + terms $800 · Reactive buffer $200

['SXSW (creator-economy angle for the Bureau)', "March Madness (Purple Court 'bracket of Statutes')", 'Vernal equinox (Chromatic Balance Filing)', "St. Patrick's (Joker Green accent week)"]

Ship Chapter 6. Launch Milestone Bounties board post-TGE (view-tier payouts capped $8k/mo). Merch drop 1 via OverpassIP-style royalty model (Vol II mechanic). April Fool's is a natural Trickster moment.

• X
• TikTok
• Discord
• YouTube
• Shopify/print-on-demand storefront

• April 1 'Statute of Untruths' · Bureau's own Trickster day, high-effort satire hero piece
• Milestone Bounties launch Week 2: $200/$750/$2,500/$8,000 USDC tiers by view band, monthly cap $8k, application form and payout ledger fully public
• Chapter 6 release Week 3 + 12-piece cutdown
• Merch drop 1 Week 4: 4 SKUs (tee, cap, poster, enamel pin) · OverpassIP-style royalty language, print-on-demand, no inventory risk
• First 20 Bounty payouts published as a monthly transparency post

Total $7,400 · Editor $1,500 · Bounty tooling (submissions + payout ledger) $700 · Chapter 6 paid distribution $2,000 · Merch storefront + creative $1,200 · Bounty payouts $5,500 (out of separate community-rewards budget line, tracked here) · Legal review $700 · Reactive buffer $500 · April Fool's h

["April Fool's (highest Trickster fit after Halloween)", "US Tax Day (Bureau 'Filing Season' arc · bureaucratic-satirical peak)", 'Earth Day (Chromatic Ecology decree, parody only)', "NBA playoff kickoff (Purple Court 'Bracket Season II')"]

Ship Chapter 7. Land the Vol II Solana ecosystem integration (Tensor OR Jupiter OR Backpack · one, not three). Bounty program hits full stride.

• X
• YouTube
• Discord
• Farcaster
• Partner's channels

• Ecosystem integration announcement Week 2: single partner, single deep integration (e.g. Character Card display on Backpack profile, or Jupiter route
• Chapter 7 release Week 3 + 12-piece cutdown; feature the ecosystem partner's chromatic tie-in as an in-lore 'Interstate Chromatic Compact'
• Bounty program month 2: publish top 10 payouts + creator spotlights
• Consensus Austin adjacent commentary: bulletin covers all week as 'Chromatic Delegation Field Report' without physical presence
• Merch drop 1 restock decision based on Apr data; if bull-case, add 2 SKUs

Total $6,800 · Editor $1,500 · Ecosystem partner co-creative $1,500 · Chapter 7 paid distribution $2,000 · Bounty payouts (from community-rewards line) $6,800 (capped $8k) · Legal review of partner contract + comms $800 · Reactive buffer $200 · Merch restock creative $800

['Consensus 2027 (adjacent commentary week, never presence)', 'Met Gala (Purple Court dress-code decree parody)', 'Memorial Day (Bureau observes silence · statute-of-remembrance filing, non-political)', "F1 Miami / global sports week (Purple Court 'Grand Prix Chromatic')"]

Ship Chapter 8 (mid-season finale). Publish the transparent Treasury buyback ladder tied to mcap milestones (Vol II mechanic). Begin veJOKR design consultation with community.

• X
• Substack
• YouTube
• Discord
• Chromatic Ledger

• Treasury Buyback Ladder publication Week 1: mcap trigger points, size, cadence, execution wallet, on-chain verification path · published on Substack w
• Chapter 8 release Week 2 as mid-season finale + 12-piece cutdown + trailer for Chapter 9
• veJOKR discussion series (3 posts) · surface design tradeoffs to holders BEFORE lock, avoid governance theater
• Pride month: Chromatic spectrum campaign (organic, no CTA to any product), all 82-image library reworked as spectrum
• Ledger 3x/day continues; add 'Treasury Notice' segment on ladder executions

Total $6,400 · Editor $1,500 · Chapter 8 finale paid distribution $2,400 · Treasury ladder legal review + comms design $1,000 · veJOKR consultation platform $400 · Pride creative rework $400 · Bounty payouts (community-rewards line) $7,500 · Reactive buffer $200 · Legal review $500

['Pride Month (chromatic spectrum is the natural visual language)', "Summer solstice (Bureau 'Longest Session' filing)", 'Juneteenth (parody-safe · observe with statute-of-silence)', "NBA Finals (Purple Court 'Championship Bracket')"]

Ship Chapter 9. July 4 is the payoff moment for the invented Vermillion Rebellion 4747 mythos. Close the year with the strongest audience-narrative peak of Vol I and hand off cleanly into Chapters 10-15 arc.

• YouTube (hero)
• X
• TikTok
• Substack
• Discord

• Vermillion Rebellion 4747 hero campaign Jul 1-7: 7-day countdown, one Bureau bulletin per day building lore + a 90-second hero film on Jul 4
• Chapter 9 release Week 3 + 12-piece cutdown
• Year-in-review 'State of the Chromatic Republic' address (5 min film) Week 4 · recap real metrics, ladder executions, bounty payouts, citizen count
• Merch drop 2 keyed to Vermillion Rebellion imagery (4 SKUs, print-on-demand)
• Roadmap-to-Vol-II teaser Week 4 (CEX-ladder hint via 'Interstate Filings', no exchange named)

Total $8,200 · Editor $1,500 · Vermillion Rebellion hero campaign $3,000 · Chapter 9 paid distribution $1,800 · State-of-Republic address production $800 · Merch drop 2 creative $600 · Bounty payouts (community-rewards line) $8,000 (cap) · Legal review $500

['US July 4 (Vermillion Rebellion 4747 · invented mythos designed for exactly this moment)', "Wimbledon (Purple Court 'Lawn Session')", 'Summer blockbuster window (Bureau reviews films through Chromatic lens)', 'Crypto summer-lull discourse (Ledger becomes disproportionate share of voice)']